Recently our creative team was charged with creating the new logo for weRead. Obviously there were initial questions to be answered.

“How do we say ‘Social Network for Book Lovers’ in the form of a tiny dingbat?” With monkeys? With monkeys reading books? While wearing hats? Unfortunately that one didn’t go over too well.

Someone suggested a book. (Light bulbs going off in head). Actually a lot of people around the office suggested a lot of things. We listened to some, threw Nerf darts at the rest. After a few weeks of collaborative design (a few bottles of beer, some bourbon and a take out pizza or four, we came up with a final design).

By the way, thanks to our international team of commentators who couldn’t see the book no matter how hard they tried. (There is no book, there is only you. Or whatever that spiritual prodigy tells Neo in the Matrix.)

The weRead logo consists of 2 elements. The main element, which is the book, and the secondary element which is the speech bubble. The book is self-explanatory. If you need more explanation, email us and maybe we’ll come up with something after we finish off the rest of the bourbon.

The speech bubble represents the social aspect of weRead. It is the simplest, most common sense way we could come up with of expressing the fact that weRead connects people who want to talk about books. These days the speech bubble itself has become a symbol almost as commonplace as any letter of the alphabet. It’s consistent and easily recognizable as a symbol for communication. So put the book and the speech bubble together and these elements communicate the goal of weRead: to be a discovery platform for books.

Potential sticking points:
1. Is the speech bubble overused? Maybe. We say it has been abused, and we are officially reclaiming it.
2. Should Comedy Central and CNN really be using a speech bubble? We think not. However we do feel it is appropriate for weRead. It represents the company itself and isn’t used gratuitously (except when we need a plus one or some swag).

Conversely we have no problem in the gratuitous use of red and blue, because they
make you want to read tons and tons of books (ok, maybe not really, but it sounds good). The colors are vivid, the boldness of each provide a feeling of fun and energy, not to mention we also liked the fact that these colors looked good with the carpet in the office.

The overall cleanliness and simplicity of the logo succinctly sums up weRead. We picked the font Neutra, a mid-century font true to the international style that stands for innovation and progress. It has a unique enlarged x-height of the lowercase letters (that means that the top part of a letter like “b” is really tall) and increased contrast in its strokes for enhanced readability. Most of all it’s easy on the eyes for us old folks and those of us with ADD, which is pretty important.

- the creative kids at Lulu and weRead (Rob, Nuno, Caroline & Manny)

It’s been one year since we launched iRead and what an amazing year it’s been – we have now over 2 million users and over 40 million books cataloged. Your feature requests and brutally honest feedback (we love your feedback) have helped make iRead the most vibrant social book community of its kind. Thank you!

In many of your feature requests (some of which are still pending), there is a common theme. You asked us to give you details about what your friends were reading, you chucked books by the thousands to tell your friends what to read, and you told us you care more about how your friends rate a book than how it was rated by other users. In other words, you asked us to make online book discovery the way it should be – SOCIAL.

In order to better deliver on your request we have made a few changes. First, to reflect the next exciting phase of iRead, we feel it’s only appropriate to change our name from iRead to weRead. To us, this was a natural progression from i to you to we, as “we” reflects the spirit of your ideas, suggestions and the true social nature of book discovery. It also helps us unify our identity across the internet.

Secondly, we have formed an alliance with Lulu.com, the world’s largest marketplace for self-published authors, to bring more independent authors to your bookshelf. Over next 8-12 weeks look for even more changes as we give weRead a fresh new design and add features that will make weRead the social book discovery tool you asked for.

We are excited about these changes and hope you are too. Thank you again for your continued support and ideas!

As so many of you have requested that you would like to see what your friends are reading on the home page of iRead (weRead). We had this feature in the first release of iRead but we had to pull this back because it was turning out to be an expensive call for our databases. Well that has been fixed as the engineers have designed a more scalable and fast solution for showing your friend activities. You will start to see many new social features in next 9 weeks.

Friend Activities on weRead (iRead)

So stay tuned…and as always let us know of any suggestions that you have.

The book industry’s biggest show of the year in North America starts today in Los Angeles. Harish and I will be at the expo Thursday, Friday and Saturday. If you’d like to say hi and tell us how much you like or don’t like iRead, please find us in white polos with iRead logo :-), or simply email us at harish at booksiread dot org / krishna at booksiread at org and we’d be happy to setup a time to meet and chat.

- Krishna

It has been a while since I thought I should write a review of iRead.

iRead is a social book discovery application. It has been quite successful on Facebook and has a very large userbase. Currently iRead has a total install base of about 1.4 million users, mostly from Facebook.

So what do we mean by social book discovery?

iRead is not just about maintaining a bookshelf online. It tries to bring the social aspect into picture.

’social’?
iRead depends a lot on your social network. You can share your bookshelf with your friends, learn what your friends are reading and what their reading tastes are. You can discuss about books in various book clubs. You could participate in Quizzes or even add your own. You can find out how compatible your reading tastes are with other people in the network.

iRead does not require a separate registration. It is available right in your social network. (As of now the application is available in Facebook, Orkut, MySpace, Hi5 and Bebo.) So when we are talking about friends, we are talking about your friends from the network where you are using iRead. So if you use iRead in Facebook, you see your Facebook friends in iRead, while in Orkut you see your Orkut friends. Many a times, all it requires is to just add the application to your profile.

‘book discovery’?
For one, iRead provides recommendations based on your reading tastes. Then there are various other mechanisms by which you can discover new books to read.

Let’s explore some.

Several ways to browse

* You could first start off by searching for books and adding them to your bookshelf. This helps us learn about your tastes and recommend books that you may like.

* When searching, you could either enter the name of the book, or its author, or if you know the ISBN, you could enter that.

* If you want to just browse through the application you could start off by looking at what other iReaders are doing. The home page shows the most recent activity in the network.

* So let’s say you find some interesting book. Just click on the book and you are taken to the book details. Here you get to know how many readers the book has, how many reviews people have written for the book and get some instant user reviews and an editorial review. You can also find out similar other books.

* If you see that the book is interesting, just click on the ‘See All’ reviews link. This will display all the reviews for the book. Read the ones you like and you will soon learn what the book is about.

* Since there are multiple ways to reach your data, your reviews are never buried. So even if you are writing a review for a book, that already has a thousand reviews, you can expect your review to be read by other iReaders.

* If the book interests you, you might want to check out other books by the same author. Just click on the author’s name. This will show all books by the author. You could also click on the small icon next to the author’s name to search for the author in Author’s corner. This will give you other details like the profile of the author, what others think about the author, how many fans the author has etc.

* Author’s corner is a forum for readers to interact with their favorite authors. So if you are the author of a book and are looking for a forum to interact with your readers, this is where you should be. Author’s corner allows authors to maintain their profile, and also learn about their readers’ expectations.

* While reading reviews, you might find that the review from a particular user is very interesting. You might now want to look at this reader’s bookshelf. Many a times, I have found this to be a good mechanism to discover new books. You can get an assurance of how close your tastes are by looking at the number of common books amongst you. Ok, now you might want to look at other reviews by this reader.

* You could also contact the reader by leaving a wall post/scrap.

* You may also want to check out who among your friends is on iRead and what they are reading. Click on the Friends link in the header. If you want to know about your friends’ reading tastes and they are not yet on iRead you could invite them to add the application.

* For selected books, you could even browse inside the book. A lot of out of copyright books are available for free online viewing. Some other selected books are available for limited preview.

Other features worthy of mention

Take your reads with you

So what if you are in all these networks and want to use iRead everywhere?
iRead has a feature to import your bookshelf from Facebook to Orkut, MySpace and/or Hi5. Once imported, you will see the same bookshelf in all the networks. However the friends shown to you depends on the network you are currently in.

Import books from other sources

If you have been maintaining books in some other place, you may want to try importing books using the import books option. The link to this is found below the search box.

Add a book

Can’t find a book you want to add to your bookshelf? You can add it to our catalog. The link to add a book is found below the search box.

So what’s more?!

Happy iReading!

(cross posted from my blog)

It was a chilly November morning. I picked up the Wall Street Journal from my driveway. I opened it while sipping my morning coffee to find an article on Kindle, Amazon’s wireless ebook reader. Amazon, my former employer of 7 years, had recently launched the much touted Kindle in a widely publicized event on Nov 19^th. Since then Kindle generated an enormous amount of buzz, the kind that the ebook world never saw before, the kind it badly needed.

I put the newspaper aside, fired up Firefox on my always-on laptop, and started reading reviews for Kindle. I read this bland, but comprehensive, review on CNet and this really great, mostly negative, video review from Robert Scoble, and this one from Joe Wikert, who launched Kindleville, an entire blog dedicated to Kindle, a couple of weeks later.

Most of the reviews praised Kindle for its wireless freedom, but blasted it for poor design, restrictive DRM, and an outrageous price tag. All those negative reviews did little to suppress my old loyalties to Amazon. I decided to pay up $399 + tax and get myself a Kindle, even though many of the articles I read suggested alternatives. I hop over to Amazon.com and find that they are temporarily out of stock. Bummer! I was all ready to get one and now I have to wait. Amazon doesn’t even say how long I’d have to wait.

I wasn’t going to wait. I drove down to the nearest Borders store and bought a Sony Reader for $299 + tax. The shopping experience itself was quite funny and merits a mention. None of the store reps at Borders seemed to know they stocked Sony Readers. They had to ask around and finally some store manager type knew where they were on “display”. Unfortunately, the only reader they had in stock was locked inside that display case and they couldn’t find the key. They clearly hadn’t opened it in weeks, may be even months. Anyway, they finally found the key and I got my hands on the Sony Reader. Let me point out that I was not one bit annoyed by all this. The staff was very friendly and I thought the whole thing was pretty hilarious. It just gave me a perspective on where we currently are in the evolution of ebooks into mainstream media.

As I was leaving the store, I was worried that I might have jumped the gun. I tried reading books electronically before (on my laptop and my mobile phone) and that wasn’t great. The Reader might end up in the long list of gizmos that I bought but rarely used – digital voice recorder, GPS (handheld, not the car one), digital photo frame, cordless electronic can opener, etc etc.

Getting the ebook reader turned out to be the best purchase decision I made in a long time. Ever since I bought it, my Sony Reader and I have been inseparable. It goes wherever I go - trains, planes, the DMV. I have to say it’s quite a head-turner. Of course, I have been reading a lot of books since November – the free classics promotion from Sony certainly helped. And I’m loving it. If I have to put my finger on one thing that explains why I’m loving it so much, it would be the e-Ink display. What they say is true - it really is like reading on paper. I can read for hours without any eye strain. I can definitely see myself reading news papers, blogs, just about anything I spend hours reading on my laptop today, reading on an eInk device in the future.

With the new display technologies and the enthusiasm around Kindle (will Sony be far behind on its own wireless ebook reader?), we can finally say that the eBook has arrived. It’s still very early but we are past the point where the average joe walking down the street will agree that most books in the future will be read this way.

This article was originally posted March 27th on Krishna Motukuri’s blog.

iRead is on My Space now! Woo hooo…

MySpace recently opened their platform for application providers and in a limited release opened it for their users to use the applications. This is an good first step toward the promise of open social compliance from the large social networks.

iRead is excited to be part of My Space. Thanks to some fantastic support for My Space team, we were able to launch iRead on My Space on day one. So if you hang out on My Space you can now show off your favorite books on your profile. You can see what your friends are reading. And discover people who have similar reading tastes as you!

Get iRead on My Space.

Last week we launched the countdown to 10 millionth book on our users’ bookshelves. We hit that milestone on the morning of October 29th. As promised, we raffled off 10 $100 gift certificates from Barnes & Noble and announced the names of the winners. You can view the list of the lucky winners and congratulate them here.

iReaders‘ bookshelves will soon have more than 10 million books! When we started, about four months ago, we had no idea that we will reach the 10 million books milestone so soon. We are thrilled and we want to thank you for making iRead the most vibrant book community! To celebrate, we are giving away 10 $100 gift certificates.

So how does this work?

When we reach the 10 millionth book, we will pick 10 lucky iReaders among the ones who have 10 or more books on their shelf and 10 or more friends on iRead. The lucky iReaders will get $100 Barnes and Noble.com gift certificate to buy more books! See below for more details.

Eligibility

• Be a facebook user and have iRead installed on your profile.
• Don’t be lazy. Add books to your profile. You should add atleast 10 books to your iRead shelf.
• Don’t be alone. You should have at least 10 friends on iRead. iRead is more fun with friends!
• Start adding books now so that we can reach the 10 millionth book sooner.

Promotion

• 10 lucky iReaders (a raffle among eligible winners) will win $100 Barnes and Noble.com gift certificates.

How to Enter

• Any Facebook/iRead user who has atleast 10 books on their shelf and 10 Friends on iRead at the time when we hit 10M book adds will automatically be entered into the promotion.
• When we get the 10 millionth book added, we will do a raffle among all eligible iReaders to select 10 winners.

Notification

• We will notify the winner via the send message feature on Facebook.

Other Fine Print

• Barnes and Noble.com gift certificate fine print applies. Click here to see the terms and conditions.
• iRead terms and conditions

  This promotion is valid starting October 17, 2007 and will continue until iRead get 10 million book additions. iRead will issue electronic $100 gift certificates for Barnesandnoble.com to the 10 qualified promotion registrants. To qualify, you must follow the promotion rules. iRead will issue the gift certificates within 30 days of the end of the promotion. If you are one of the first 10 qualified entrants, you will receive a facebook email from iRead with details on how to redeem the gift certificates. iRead reserves the right to cancel this promotion at any time, and to cancel issuance of the gift to certain individuals due to suspected fraud. If you have any questions, please contact ireadsupport@socialwizards.com.

….and shows no signs of slowing down. It has barely been 100 days since we launched our first Facebook application, Books iRead. But we are already the largest online book community in the world with more than 400 thousand users. We’d like to thank the fantastic facebook community for supporting and encouraging us. That encouragement has led us to build on our initial success and create a feature-rich application at an incredible pace. iRead has book clubs, personal book recommendations, fun quizzes, iReaders like you, and lots more innovative and unique features.

Right from day one, our focus was on creating a vibrant community of book lovers, not a staid book shelf application. Community and the inter-connections between community members enfold every aspect of iRead. On a book page, a user can see all the members of the community that have added that book. When a user marks a book as a wanna read, he/she can see the friends that own a copy of that book. A books’ rating is split to show how a user’s friends rated it different from the rest of the community.

We are on our way to launching many more engaging and fun social features on iRead. Almost all of the ideas have come from our iReaders. If we haven’t heard from you yet, please go ahead and tell us how you’d like iRead to shape up.